1. General information about the data processing
With this data protection statement, we hereby inform you of the collection, processing and use of your personal data when using SEAT / CUPRA CONNECT's online mobile services, (hereinafter, “SEAT CONNECT / CUPRA CONNECT”) via your user account, in accordance with the provisions of regulation (EU) 2016/679 of the European Parliament and of the Council of 27th April 2016 on the protection of natural persons with regards to the processing of personal data and on the free movement of such data (hereinafter, "GDPR") as well as Organic Law 3/2018, Spanish Data Protection Act (LOPDGDD), and other local regulations that complement it.
2. Who is the data controller of your personal data?
|Identity:||SEAT, S.A.U with Tax Identification Number A-28 049 161|
|Address:||Autovía A-2, Km. 585, Martorell (Barcelona)|
|Email:||SEAT: email@example.com CUPRA: firstname.lastname@example.org|
3. What data do we process, for what purposes and what is the legal basis?
3.1. Data processing for SEAT CONNECT / CUPRA CONNECT Services
In the context of functionalities offered by SEAT CONNECT / CUPRA CONNECT, and subject to the following purposes, SEAT / CUPRA will subsequently process the following data categories for the purposes described below:
This data will be processed for the specific purposes of:
For SEAT CONNECT / CUPRA CONNECT App registration and access to the connected functions in the vehicle, a SEAT / CUPRA ID is required.
Therefore, the use of CONNECT services is only possible after logging in with the SEAT/CUPRA ID and successful enrolment of the car.
To provide some of these services and assistance during your trips, it will be necessary to geolocate your position and vehicle. You have the option to select the privacy mode in your vehicle's menu, which will enable or disable SEAT CONNECT / CUPRA CONNECT functionalities using this technology.
SEAT will process your personal and vehicle data for the aforementioned purposes, considering that the legal basis for this processing is the performance of the contract, i.e., the Terms and Conditions of SEAT CONNECT / CUPRA CONNECT (see SEAT CONNECT / CUPRA CONNECT Apps for this) according to article 6.1. letter b of the GDPR.
3.2. Anonymised data for automated driving
Depending on the vehicle model and, if the functionality is activated, SEAT will anonymise the vehicle’s data for automated driving research and development. This data will be pulled by vehicle sensors and sent to a server where it is immediately anonymised and used by SEAT and its partners, such as Volkswagen Group companies, to research and develop automated driving. On the basis of this data, a simulation environment is created that enables future automated driving functions to be tested in realistic conditions and can be compared in the outcome with the actual driver’s preferred behaviour.
The legal basis for data collection by extracting data from the vehicle is legitimate interest (article 6.1. letter f of the GDPR). The aims stated above for the research, development and safeguarding of automated driving functions can only be achieved by means of a large database with information from the widest possible variety of traffic scenarios based on real journeys. Classic endurance testing is no longer sufficient at this point because the data must consist of as many different driving scenarios as possible, whose environmental and traffic situations can only be recorded in algorithms in real road traffic. On these grounds, SEAT has a legitimate interest in processing the data and creating an anonymous database. You can learn more here. You may object to this processing at any time by disabling the function yourself in your car's privacy settings.
3.3. Marketing & Profiling activities
Additionally, and only if you have provided your explicit consent, SEAT will also process your personal data for the following purposes:
The lawful basis for processing your personal data for these purposes is your consent, according to article 6.1.a) of the GDPR. You can manage or revoke your consent at any time in the SEAT ID Portal: seatid.vwgroup.io/account or by sending an email to email@example.com / firstname.lastname@example.org, depending on your car’s brand. Your withdrawal of consent will not affect the lawfulness of the processing based on consent prior to withdrawal.
3.4. Data disclosure to the SEAT Importer or the SEAT/CUPRA Service Partner
Disclosure to the SEAT Importer: SEAT will disclose your personal data to the Importer in order to send you offers and special promotions suited to your profile regarding services and products that may be of interest to you. Through this disclosure, the SEAT Importer will become the data controller, therefore you can exercise your rights conferred by the GDPR and local data protection laws by following the instructions provided by the Importer.
Disclosure to the SEAT/CUPRA Service Partner: Depending on your vehicle model, and if you have selected your favourite SEAT/CUPRA Service Partner, SEAT will disclose your personal identification, contact information and vehicle data, such as the oil levels, mileage or its status to the SEAT/CUPRA Service in order to comply with the following purposes:
To request and manage appointments.
Managing your vehicle alerts to maintain it in the conditions set by SEAT as the car manufacturer. These kinds of alerts can be:
The lawful basis for processing your personal data for these purposes is your consent, according to article 6.1.a) of the GDPR. If you have given your consent to the disclosure of your data to the SEAT Importer or the SEAT/CUPRA Service Partner and you wish to withdraw it, you should contact the Importer or SEAT/CUPRA Service Partner as the data controller of these communications. You can also revoke this consent through the SEAT CONNECT / CUPRA CONNECT App by disabling the Favourite Service Partner option. Your withdrawal of consent will not affect the lawfulness of the processing based on consent prior to withdrawal.
3.5. Processing activities related to the safety and conformity of your connected vehicle
SEAT will monitor the status and alerts transmitted by your vehicle in order to ensure safety-related aspects, and also to detect possible errors, analyse them, then propose and implement improvements and solutions. Once collected, this data may be linked to technical production data and previous visits to the garage, in order to draw conclusions that are important for the vehicle's safety and proper functioning. Appropriate security measures will be applied at all times to ensure the security of the data processed, including its anonymisation, unless it is necessary for the Entity to process the VIN. The legal basis for this data processing is the Entity's legitimate interest (art. 6.1. f) of the GDPR) as the manufacturer of the vehicle and provider of the CONNECT service, in order to detect errors that affect the safety and quality of the product and service, thereby resulting in a direct benefit for the user. Without access to this information, SEAT would be unable to detect errors and improvements. With respect to this processing, the Entity has determined the existence of compelling legitimate grounds, which, as stipulated in article 21.1 of the GDPR, do not allow the data subject to exercise his or her right of objection.
3.6. Processing activities related to the optimisation and development of vehicle functions and the use of connected services
In order to optimise and improve your vehicle's functions and adapt them to customer expectations and market developments in general, and in particular to achieve further and new developments of innovative functions, your vehicle generates various functional and technical data (for example, vehicle use, fuel consumption, status, control and infotainment data). This information will be associated with your VIN and vehicle IP. SEAT will not use this data to create profiles or evaluate it on the basis of individual vehicles. Furthermore, no data attributes will be used to create profiles or draw conclusions about your behaviour or behaviour patterns during use of your vehicle. As soon as this information has been collected, appropriate security measures will be taken to ensure the security of the processed data, including its anonymisation, unless it is strictly necessary for the Entity to process the VIN. SEAT will process the above data within the framework of time-limited activities in order to optimise the range of vehicle functions and adapt them to customer expectations, on the basis of safeguarding its legitimate interests or those of a third party, unless overridden by interests or fundamental rights and freedoms which require the protection of personal data (Art. 6.1.f) of the GDPR). You can deactivate data transmission via your vehicle's privacy settings. If you wish to object definitively to the processing of your personal data, please contact our customer service department.
3.7. Third-party services and applications
You may be able to connect your smartphone to the vehicle in order to control it through the in-vehicle system (using apps such as Android Auto or Apple CarPlay). This integration allows the use of selected smartphone apps. The type of data processing performed is determined by the provider of the respective app used. You can obtain more information and set the selection via the respective app and your smartphone's operating system. Additionally, under certain premises, you may be able to use apps that third parties are responsible for, for example, Google or Spotify, among others, in combination with the entertainment services offered by the Entity through the CONNECT services. The Entity will not be held liable at any time for such processing.
4. Who are the recipients of your personal data?
The disclosure of your personal and vehicle data to third parties will only occur in the following cases:
a) In compliance with the corresponding legal obligations. SEAT, as the vehicle's authorised manufacturer, will be required, at the request of the competent authorities, to process and report certain data stored in the vehicle related to the vehicle owner. Some of these obligations may arise from the investigation of criminal offences, traffic accidents, control of second-hand sales, etc. Thus, data may be disclosed concerning the vehicle's functioning, use, control, status and technical data associated with its VIN, such as mileage, speed, acceleration, navigation control, seat belt status, environmental conditions, battery, fluid and pressure statuses, etc. Data processing and notification of the Authorities is covered under SEAT’s compliance with a legal obligation (Art. 6 para. 1, Subs. 1 letter c) of the GDPR), as the vehicle’s manufacturer.
b) In certain cases of vehicle servicing and repair, it may be necessary for SEAT to process data on your vehicle's fuel consumption and functioning related to its VIN. This data may be processed by SEAT, by the service network (dealers and garages) or by third parties (breakdown service centres), within your vehicle's legal warranty period. SEAT may process this data and disclose it to third-party Entities (garages and dealers) in the case of recall operations covered under compliance with a legal obligation (Art. 6 para 1, Subs. 1 letter c) of the GDPR), as the vehicle’s manufacturer.
c) If it is necessary for the execution of the contract and, in particular, to offer the SEAT CONNECT / CUPRA CONNECT Services.
Finally, SEAT will provide access to your data to third parties such as Volkswagen AG and IT service providers, acting as data processors and subprocessors for the purpose of being able to offer certain online functions and services related to your vehicle. SEAT uses data servers provided by the Volkswagen Group, which also provides maintenance and technical support for the IT systems. These third parties, and the suppliers of Volkswagen AG, will always process the personal data on our behalf and in accordance with our instructions.
5. Will your personal data be sent outside the EU?
All of the processing of your data will be carried out within the European Economic Area and it will receive the same level of protection as in the European Economic Area. However, depending on the function or vehicle model, your data may be processed outside the European Economic Area and will only be transferred to countries where an adequate level of data protection has been established by the European Commission, or otherwise appropriate or adequate safeguards have been put in place, such as the signing of standard data protection clauses adopted by the Commission. You can contact us at email@example.com if you would like to obtain a copy of these or if they have been made available to you.
6. How long do we keep your personal data for?
SEAT will keep your personal data generated by SEAT CONNECT / CUPRA CONNECT systems as long as necessary to provide the functionalities included in SEAT CONNECT / CUPRA CONNECT, and, in any event, until you ask for it to be deleted. SEAT will keep your data while the contractual relationship with the client is in force and, after completion, for a period maximum of 10 years according to local legal provisions.
In relation to the data generated by the vehicle and sent to the data server for automated driving research and development, once collected, it is quality controlled and then immediately anonymised. The data is stored for a maximum of 24 hours for anonymisation purposes. The original data is then completely deleted from the vehicle. The anonymisation procedure is reviewed for efficiency and effectiveness and developed on an ongoing basis, taking into account the latest scientific knowledge and the state of the art.
Additionally, SEAT informs that, as your personal data will be stored in your SEAT/CUPRA ID account, if you ask for your SEAT CONNECT / CUPRA CONNECT data to be erased, your personal data will not be deleted from your SEAT/CUPRA ID account, as you could have other SEAT digital services associated. However, you can, at any time, manage your data and privacy settings at https://seatid.vwgroup.io/.
In any case, SEAT will retain your data to comply with any Spanish legal requirements corresponding to each category of data.
7. Users and privacy settings
The online services are available to different users who may use the vehicle. You can log in as a Primary, Secondary, Guest or Anonymous User, depending on the vehicle generation and the desired selection of functions and applications. Please note that in order to enjoy all services and functions, you must log in as a Primary or Secondary user and buy the CONNECT licence. The processing of your personal data is mainly enabled by the execution of the licence and contract for CONNECT services (art. 6.1. b) of the GDPR). If you access as a Guest User, the legal basis for the processing of your data is the legitimate interest of offering you the CONNECT services (art. 6.1. f) of the GDPR). Finally, if you access as an Anonymous User, SEAT will not process your personal information.
Additionally, depending on the vehicle, the privacy modes of the car allow you to select the desired privacy mode, and you can even completely limit access to and the sending of data from the services. Please note that other guest users logged into this vehicle may see your parking position or settings preferences. You can manage the users and the privacy settings via the vehicle's Infotainment. In any case, communication may be established to ensure the vehicle's general Internet access or in the event of an accident, for activation of the "eCall system”:
8. What are your rights and contact channels?
8.1. Rights definition
As the data subject, you can exercise the following rights:
Access: You can get information if SEAT processes your personal data, as well as consult your personal data included in SEAT files and servers.
Rectification: You can modify your personal data when it is inaccurate, as well as complete any data that is incomplete.
Erasure: You may request the deletion of your personal data when, among other reasons, the data is no longer necessary for the purposes for which it was collected.
Objection: You may ask for your personal information to not be processed. SEAT will stop processing the data, except for compelling legal reasons, or the exercise or defence of possible claims.
Limitation of the processing: You can request the limitation of the processing of your personal data in the following cases:
Portability: You can receive, in electronic format, the personal data that you have provided to us and the data that has been obtained from your contractual relationship with SEAT, as well as to transmit it to another entity.
Should you consider that SEAT has not processed your personal data in accordance with applicable law, you can lodge a complaint with the relevant supervisory authority, www.aepd.es.
8.2. Contact channels
You can manage your personal data regarding SEAT CONNECT / CUPRA CONNECT services at any time in the SEAT ID / CUPRA ID Portal: seatid.vwgroup.io/account or by submitting a written request to SEAT, S.A. – Digital Business & Product Strategy, Autovía A-2 Km. 585, Martorell (Barcelona) or to the following email address firstname.lastname@example.org or email@example.com depending on your vehicle brand. You must specify the right you wish to exercise. The exercise of these rights is free of charge.
If you wish to exercise your data protection rights before the SEAT Importer or SEAT Service Partner, please contact them directly.
If you have any queries about data protection, or wish to get in touch with the data protection officer (“DPO”), you can also contact our company data protection delegate by sending an email to firstname.lastname@example.org.
Version: October 2022